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Your Specialty Is Bigger Than Your Procedure

Your Specialty Is Bigger Than Your Procedure

by Slight Revision Support | Sep 3, 2026 | SPECIALTY POSITIONING

A study published this year in the Journal of Oral and Maxillofacial Surgery asked a simple question: are patients with temporomandibular disorders more likely to be at risk for obstructive sleep apnea? The researchers screened patients with confirmed TMD diagnoses...
Google’s AI Can’t Recommend a Specialist Who Sounds Like Everyone Else

Google’s AI Can’t Recommend a Specialist Who Sounds Like Everyone Else

by Slight Revision Support | Sep 3, 2026 | SPECIALTY POSITIONING

Two things happened in Google Search this August that most specialists will never hear about — and both of them are about positioning, not SEO. First, Google shipped its third spam update of the year. It rolled out August 18 and finished August 21, and it wasn’t about...
Referrals Aren’t Disappearing. They’ve Just Stopped Working Alone.

Referrals Aren’t Disappearing. They’ve Just Stopped Working Alone.

by Slight Revision Support | Sep 3, 2026 | REFERRAL STRATEGY

Every few months, someone in dental marketing announces that referrals are dead. Usually right before they try to sell you an ad campaign. So when MouthWatch released its 2026 Dental Practice Marketing Survey this summer — 448 practices, collected in June — I read it...
The 80/20 Rule Is Killing Your Specialty Practice

The 80/20 Rule Is Killing Your Specialty Practice

by Slight Revision Support | Sep 3, 2026 | PRACTICE GROWTH

The 80/20 rule is celebrated in every business seminar, every management book, every consultant’s deck: “Focus on the 20% that drives 80% of results.” Here’s the uncomfortable truth: in specialty dentistry, blind devotion to the 80/20 rule isn’t making you efficient....
The Trust Crisis in Healthcare: How One Conversation Can Save Your Specialty Practice

The Trust Crisis in Healthcare: How One Conversation Can Save Your Specialty Practice

by Slight Revision Support | Sep 3, 2026 | PATIENT PSYCHOLOGY

Healthcare is facing a trust crisis, and most providers have no idea how directly it lands on their front desk. While you’re focused on clinical excellence and operational efficiency, your industry’s credibility has been hemorrhaging for years. A landmark study in...
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